Marketing

ncvoDeveloping a communications strategy
Step-by-step guide to producing a communications strategy.  A communications strategy is designed to help you and your organisation communicate effectively and meet core organisational objectives. Here we look at the key elements of a communications strategy as well as how press/PR plans, web strategies and marketing plans fit into your organisation’s overall communications strategy.

 

 


Media Relations Handbook
It is the media’s responsibility to provide us with the facts that permit the public to make responsible decisions. But, equally important, it is the responsibility of governmental agencies and NGOs to keep the media properly informed. These are new responsibilities for both, and ones that do not necessarily come naturally.

To help with the process, The Independent Journalism Foundation produced this handbook on media relations for NGOs.

 


Promoting Your Organisation
The aim of the toolkit is to help organisations to achieve their aims and objectives using the active promotion of their work as one of their strategies. Actively promoting their organisation in a planned way is usually far from everyone’s mind as they work on getting work done and achieving their organisation’s objectives.


The Ethical Use Of Stories
This guideline has been created with the intention that it would encourage those working with vulnerable and exploited people to think through how they ‘use’ people’s stories and how they communicate these stories to others in an ethical and sensitive manner, always portraying the people they work with in a dignified and respectful manner.