This guide has seven chapters, which you can dip into at any stage in your campaigning. But ideally, tackle the chapters in order as Establishing the Vision is the starting point and other chapters have a logical progression. The ideas in this guide have been gleaned from the personal experience of campaigners in the North and South and from other campaigning guides written by various groups.
Advocacy in Action
This toolkit aims to help NGOs to have a clear understanding of what advocacy is and how it might support their work, and to provide practical assistance in how to actually undertake advocacy work. It addresses the advantages of planning advocacy work systematically and how this can be achieved. It also helps organisations consider how advocacy work could help them to achieve their mission, and to recognise the potential impact of advocacy work on their organisation. The toolkit also aims to introduce NGOs to advocacy methods.
Re.imagining Activism provides practical advice and questions to ask ourselves when we want to change organisations, campaigns or become active on system change in another way. What obstacles do we need to overcome and how can we achieve this?
Understanding Advocacy (Part A & B)
This Advocacy Toolkit consists of a series of 16 sections. The sections in Part A explore advocacy’s links with development. Part B looks at the biblical basis for advocacy. The sections in Part C provide tools to show how to plan an advocacy intervention to address a particular problem. The Toolkit is designed to be used by an organisation, a community or any group of people considering an advocacy intervention.
Practical Action in Advocacy (Part C)
Part C of the Advocacy Toolkit is for planning an advocacy activity, whether large or small. The format of Part C is different from Parts A and B. It is a guide that you can work through step by step to plan an advocacy strategy. Before tackling Part C, it is important to check that you understand the ‘what’ and ‘why’ of advocacy, covered in Parts A and B.
Introduction to Advocacy Planning
An introduction to advocacy planning by looking at definitions, reasons for planning, characteristics of good and bad advocacy planning, and an introduction to the advocacy planning cycle.
How to complete the first phase of the planning cycle:
1. Understanding the problem you are trying to solve
2. Identifying an alternative aim
3. Breaking down the objectives or stepping stones towards achieving your aim
4. Defining targets and allies
Strategy and Planning
Your role in making change happen:
1. Identifying your role
2. Considering the actions your organisation will take
An overview of national policy making processes. Examples of different ways to engage with:
1. National legal and legislative systems
2. National development strategies and gender policies
3. Budgeting processes
International Processes and Institutions
Why international institutions may be relevant to your advocacy:
2. How to influence international institutions